A couple of weeks ago, Uber announced the formation of Journey Ads, a new division of the company that would be focused on promotion and advertisement in order to reach 122 million users of its platform. Today, reports have hit the internet that ads are now being from the app, with iOS users complaining that they are coming in through notifications. While advertisements in apps aren't a new concept by any means, this could become a bit of a slippery slope for the company if it doesn't execute things properly.
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